I am sure you have heard this countless times, “The e-commerce market is exploding or the e-commerce market has grown dramatically within the past five years!” The disruption in the way we shop and choose our products due to the large adaptation of digital channels has shifted customer expectations to buy from brands that offer convenience, speed, and positive experience while doing so. The subscription based model is fantastic for CPG brands to offer convenience to their customers while remaining competitive and growing their brands. Here are 5 ways we think CPG brands can use this model to increase revenue with a subscription based model.
It's been a few months now since Shopify released its newest latest and greatest version. Now that theme developers have had time to update their themes to utilize the new framework, now is better than ever to make the switch. We are outlining our f avorite features of the upgraded platform and how it is going to make your busy life a little bit better from a site management and performance perspective.
Voice search has truly only begun to be important to Shopify store owners, so setting yourself up for success now by optimizing for voice search is key for the longevity of your business. Fortunately, by understanding what your customers are asking and incorporating the questions and answers into your content, you can easily optimize for voice search and get ahead of your competition.
For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free.
However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or paid theme on Shopify.
It’s frustrating when you spend hours making sure your online store looks flawless, but you’re still not getting conversions. Despite all the time you’ve spent optimizing the design and the content, people still aren’t adding your products to their cart.
There are many different email marketing apps you can use for your ecommerce business on Shopify. However, when you’re looking for an app you can integrate into your site that will provide many opportunities for client retention, Klaviyo is one of the most popular options.
Professional photos mean a world of difference if you’re trying to create or improve your brand. While simple headshots and product photos taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social media pages.
Site speed is one of the most important factors to consider when it comes to the user experience of your website. Unfortunately, many business owners don’t realize they are inadvertently slowing down their site. One of the most common issues that causes slow site speed is having too many plugins or apps. You may not realize how many you have, or that your site isn’t functioning optimally. Fortunately, auditing your site is a simple process that can have a big impact.
As an ecommerce business, product pages are arguably the most important pages of your whole website. Yet many online business owners fail to make them as convertible as possible. While improving other aspects of your website, such as optimizing the checkout process, can help, ultimately, product pages are essential to turning window shoppers into sales.
Google Analytics doesn't have to be intimidating, you just have to know what you are looking for. I will break down the 4 reports you need to be checking in on to analyze your customer's behavior. From these reports, you can then improve your conversion rates by improving your customer experience!
If you want to set your business apart from the competition, you need strong SEO. The best way to connect with the people who are looking for your business is by meeting them where they are searching for it: on Google. However, search engine optimization isn’t as simple as plugging a few keywords throughout your content; proper SEO requires a comprehensive approach.
Customer avatars, also known as buyer personas, are a fundamental marketing tool for the biggest companies in the world. Recently, small retailers have realized their power for connecting with their customers. As the online marketplace becomes more and more saturated, it’s more important than ever for businesses to pinpoint their niche audience.