What is a 301 Redirect & Why you should be using them

How to Setup 301 Redirects on Shopify

What is a 301 redirect and why should it be used?

When you migrate a website or have a page that is no longer relevant on your site, a 301 correctly signal where content has moved to allows search engines such as Google and Bing to keep their index up-to-date.  
I am going to walk you through a few different methods in Shopify on how to edit 301 redirects on your site. You can also watch the video tutorial, on my YouTube channel by clicking here.

Here are the steps:

From your Shopify admin, go to Online Store > Navigation.
  1. Click URL Redirects.
  2. Click Add URL redirect.
  3. In Redirect from, enter the old URL you want to redirect visitors from. Only broken URLs should be redirected. If the old URL still loads a webpage, the URL redirect won't work. 
  4. Click Add.

Why are 301 redirects important for your SEO? 

If you have migrated platforms or removed content on your site, Google will eventually index these pages to a 404 page, which means not found. If you have valuable links and search results on Google, you want to make sure you update your site to include redirects for dead pages so you don't lose out on valuable traffic. 

Watch my tutorial here:

Leave a comment

Comments will be approved before showing up.

Also in Resources

Our Top 10 Most Exciting Summer 22’ Shopify Updates
Our Top 10 Most Exciting Summer 22’ Shopify Updates

Shopify has been building new ways to connect and engage with consumers and help businesses increase conversion rates on their sites all while making it easier for them to upgrade and manage their shop. We have chosen our top 10 most exciting updates that are coming to Shopify that were announced on the new release of Shopify Editions Summer 22’.
Read More
Google Analytics 4: What You Need To Know
Google Analytics 4: What You Need To Know

The news that Universal Analytics is going away is indeed factual. This means that we will eventually have to switch to Google Analytics 4. Here are the biggest differences to expect and some recommendations for when and how to make the switch. 
Read More
Shopify 2.0: Top 5 Changes
Shopify 2.0: Top 5 Changes

Online Store 2.0 opens up huge opportunities for developers to be able to successfully build themes and apps for Shopify merchants.

Shopify has rebuilt the online store experience that includes new features and a new set of developer tools, for a smooth editing experience for merchants and a pleasant experience for shoppers. Not to mention the new reference theme Dawn, is 35% faster! 

Read More